EQUACORE ROUTE-TO-MARKET PLATFORM

Connecting Great Brands to Growing Markets.

EquaCore Consumer Brands Limited is a Kenyan consumer goods company focused on the distribution, market development, and commercialization of quality products across Kenya.

Nairobi Central Base
Karatina Hub
Nanyuki • Meru • Isiolo • Maralal • Mombasa
EquaRoute™ Logistics Simulator
Supply-Chain Topology Engine
MombasaNairobi HQKaratina/MeruIsiolo/Maralal
Mode: standard | Intake SLA: < 12h
Bases
Nairobi / Karatina
Mt. Kenya
Nanyuki / Meru
Northern
Isiolo / Maralal
REGIONAL FOOTPRINT MATRIX

Strategic Presence Across Kenya

EquaCore operates a deliberate, connected distribution platform connecting key commercial hubs: Nairobi, Karatina, Nanyuki, Meru, Isiolo, Maralal, and Mombasa.

Nairobi Distribution Hub
Master Intake HubNairobi

Nairobi

Principal Commercial Base

Nairobi is our principal commercial base and master intake gateway. From here, we manage tier-1 manufacturer relations, central inventory intake, key account management, and corporate strategy across Kenya.

Coverage Zone:Nairobi Metropolitan & Environs
Channel Focus:Key Accounts, Wholesalers & Supermarkets
Fulfillment SLA:< 12 Hours Direct Delivery
Karatina Distribution Hub
Mt. Kenya Route DepotKaratina

Karatina

Central Kenya Regional Hub

Karatina provides EquaCore with a strategic base in Central Kenya and access to a vibrant regional trading ecosystem. Serving Nyeri and surrounding agricultural trade corridors with dedicated sales reps.

Coverage Zone:Nyeri County & Central Trade Hub
Channel Focus:Regional Wholesalers & Local Retailers
Fulfillment SLA:< 8 Hours Local Route Replenishment
Nanyuki & Meru Distribution Hub
Upcountry Commercial HubsNanyuki & Meru

Nanyuki & Meru

Mt. Kenya North Trade Hubs

Nanyuki and Meru extend EquaCore's reach into Laikipia and Eastern Mt. Kenya. Connecting agricultural producers, retail chains, and township trade centers to quality consumer products.

Coverage Zone:Laikipia, Meru & Maua Corridor
Channel Focus:Township Outlets & Commercial Grocers
Fulfillment SLA:< 12 Hours Upcountry Dispatch
Isiolo & Maralal Distribution Hub
LAPSSET Route AxisIsiolo & Maralal

Isiolo & Maralal

Northern Kenya Gateways

Isiolo and Maralal connect Central Kenya's distribution backbone to Northern Kenya and the LAPSSET corridor, expanding market access into Samburu and Upper Eastern retail markets.

Coverage Zone:Isiolo, Samburu & Northern Corridor
Channel Focus:Pastoral Markets & Regional Stockists
Fulfillment SLA:Scheduled Route Distribution
Mombasa Distribution Hub
Port & Maritime HubMombasa

Mombasa

Coastal Port Gateway

Mombasa serves as EquaCore's coastal intake node and maritime gateway, managing port clearance, coastal retail supply chains, and East African maritime logistics.

Coverage Zone:Coast Region & Port Intake Corridor
Channel Focus:Maritime Imports & Coastal Retail
Fulfillment SLA:24h Port Clearance & Transit
Core Operational Foundations

Built on Three Strategic Pillars

Our operational framework is designed to solve the real challenges of FMCG route-to-market distribution in Kenya: speed, reach, and sustained demand.

PILLAR 01EquaCore Core Capability

Distribution

"Reliable route-to-market solutions for consumer brands."

EquaCore delivers high-integrity route-to-market logistics across Kenya. We combine strategic hub warehousing in Nairobi and Karatina with dedicated fleet distribution to ensure consumer brands reach key retail channels safely, reliably, and on time.

Key Operational Elements:

Primary Cross-Dock & Secure High-Bay Warehousing
Dedicated Route Sales & Direct Store Delivery (DSD)
Real-Time Inventory Tracking & Electronic POD
Multi-Temperature & Ambient FMCG Handling
Scheduled Route Replenishment Cycles
Distribution
Distribution Operational FieldEquaCore Verified

Performance BenchmarkEquaCore Standard

Delivery SLA< 24 Hours
Order Accuracy99.8%
Active Fleet UnitsDedicated Vans
Proven Field Impact

"Streamlined beverage & household distribution for tier-1 manufacturers across Mt. Kenya region, reducing out-of-stock incidents by 42%."

Explore Distribution Partnership
Consumer Product Focus

FMCG Brand Portfolio Categories

We partner with manufacturers across core fast-moving consumer goods sectors, driving volume distribution and retail visibility.

Dry Packaged Foods & Condiments
High Turnover48+ SKUs Managed

Dry Packaged Foods & Condiments

Rapid route distribution for packaged staples, seasonings, juices, and shelf-stable beverages requiring strict inventory rotation.

Distribution Channel:General & Modern Trade
Personal Hygiene & Skincare
High Margin32+ SKUs Managed

Personal Hygiene & Skincare

Targeted merchandising and shelf placement in high-traffic urban and regional outlets with dedicated trade display units.

Distribution Channel:Supermarkets & Chemists
Household Cleaners & Detergents
Steady Route Velocity25+ SKUs Managed

Household Cleaners & Detergents

Bulk routes connecting industrial manufacturers to regional wholesaler stockists across Nairobi and Mt. Kenya.

Distribution Channel:Wholesale & Kiosks
Value-Add Consumer Agri-Products
Local Sourced FMCG18+ SKUs Managed

Value-Add Consumer Agri-Products

Building local demand and distribution channels for Kenyan agri-processors expanding into retail stores.

Distribution Channel:Regional Grocers & Outlets
Interactive Tool for Brand Owners

Route-to-Market Capacity Estimator

Simulate your brand's distribution reach across Kenyan retail channels based on target unit volumes and hub configuration.

25,000 Units / Mo
5,000 Units75,000 Units150,000 Units
Estimated Route TelemetryStandard Route
Estimated Shelf Touchpoints
2,083+
Retail Outlets
Fulfillment Speed
< 12 Hours
Order-to-Shelf SLA
Target Corridor:
Nairobi Metro (55%) + Upcountry Central (45%)
Request Full Route Proposal
Strategic Engagement

Partner With Us | Contact EquaCore

Whether you are a manufacturer seeking a reliable Kenyan route-to-market partner, a brand owner looking to expand shelf presence, or a regional distributor, EquaCore is ready to connect your products to growing consumer markets.

Nairobi Central Hub

Corporate HQ & Master Intake Facility, Nairobi, Kenya

equacoreconsumerbrands@gmail.com

Karatina Regional Hub

Mt. Kenya Route Depot & Commercial Hub, Karatina, Kenya

+254 721 973 624

Initiate Brand Partnership Inquiry

Submits to EquaCore Action via Resend Email Dispatch

Form Action Validated • Dispatches to equacoreconsumerbrands@gmail.com